Marketing Prints

In the past lithography and traditional printing methods were used if the artist wanted to market reproductions of original artwork. While effective, these methods had serious drawbacks:

First and foremost, a high output number would compromise the value of any reproduction. Second, the quality of 4 color copies limited the color rendition of such reproductions. Also, the choice of substrates was dismal compared to giclée. The advent of high-end digital printmaking has opened a new world for artists: more paper choices, better color, limited production.

On a pure marketing standpoint, artists who have shows and lectures can now suggest giclees to potential buyers. Collectors in particular want to buy art that is not made in mass quantities. When buying a giclée they are assured to possess something rare and exquisite.

Giclees are well established in the art world; they are bought and sold in world class auctions as well as in galleries. Many museums display giclees.

Listen to your clients: I recently had a call from a portrait artist. She has a business where customers come to her for family portraits she makes on watercolor paper. She had a few inquiries regarding making copies so that more than one household could have the portrait of their loved ones. At the same time they asked for a quality print, possibly on the same paper. We reproduced the original and it was virtually impossible to distinguish it from the giclée. Now the artist was happy to make additional income and the families had as many portraits as they wanted!

No matter what the market is, whether it consists of commissioned art or not, high quality reproductions can generate an additional stream of income given the proper marketing.

How can you increase the value of your artwork?

One proven method is to create posters (It has been done for a long time by artists and photographers) and sell the posters at art shows. This creates a buzz and facilitates the selling of your work in a poster format to be displayed in various locations. A well designed poster is one of the best advertisements!

Second, create art and make high quality giclée reproductions without ever selling your originals. Make for example an artist proof edition of 25, sign it and release it as the only art available.

If you wish to be able to sell your original you can do so and still increase the value of your art. Start with small limited editions. As soon they are sold out the value will increase. Always establish and maintain a personal relationship with every past, current and potential buyer of your art! Buyers connect emotionally with the art as well as the creator. They will be more receptive to collecting more work if they feel a bond.

Use the Internet

Create a website with a portfolio so people can see the art. Add the URL to business cards, posters, postcards etc. Optimize the site for keywords you want to target (i.e. abstract paintings, oil paintings of flowers, portraits on oil etc.)

The artist is encouraged to pre-sell the complete limited edition if a LE is decided. It is a good idea to track the collectors and notify them when the particular edition is sold out. Another advantage of having a website is to create a newsletter notifying people of limited edition publication as well as accomplishments and new art. These practices reinforce the added value of their current (or potential) purchase. Last but not least, ask for a Certificate of Authenticity from the printmaker.

Pigments, Dyes & Inks

Pigments are items that are insoluble and need to be blended in binders so that they hold on to the substrate.

Dyes are used for artistic, decorative and aesthetic reasons but besides these applications did you know that they play a vital role in medical and biological imaging. Some fluorescent and contrast dyes highlight specific organs or cells during medical testing to indicate presence of certain diseases. They assume great importance during election times in some countries by acting as identifiers, for example purple dye is used to mark the fingers of voters. Sheep herders use wool dyes for marking sheep in the flock. Lasers that are dye-based emit laser light over varied wavelengths resulting in laser beams that are ‘tunable’ and these in turn perform important functions in astronomical research, medical applications, manufacturing and spectroscopy.

Pigments occupy a place of great importance in the world of plastics, paints, inks, cosmetics, textiles, food and many more. Car finishes, artist’s paints and light reflecting signs get their glow from the pigments which can be either organic or inorganic. They are superior to dyes in the context of retaining their color for many years and being able to withstand powerful light, intense heat or extreme chemical agent or weather conditions.

Inks are a liquid medium containing pigments or dyes and they are utilized in printing, pens and tattoos. There are some inks which can cause a permanent change in colour and they include anti-counterfeiting inks, a few fountain pen inks, some gel inks and the paper currency inks. Reaction with the cellulose in the paper results in the permanency of colour. Though they do not fall under the conventional inks, liquids that go into the inkjet technologies also are benefited from the research conducted to further develop the conventional inks.

Professionals engaged in the field of pigments, dyes and inks are focused on developing novel formulations that require less expensive materials, are steadfast in their colour, have good flow properties, more stability or interact more efficiently with substances they come into contact with. Pigments and dyes used in ancient pieces of art and historical artifacts are being analyzed by the relevant professionals to find out new substances that will be compatible with the ancient pigments and dyes for deciding the ways and methods of restoration and preservation.

Owners of varied dyes and pigments production facilities like organic pigments manufacturers, vat dyes manufacturers, pigment blue manufacturers and napthol manufacturers in India strive to supply sustainable colorants that are of top quality and cause minimal harm to human and environmental life. All of them have well equipped technical facilities that test the stock mixes, incoming materials and outgoing orders of the customer. Each one of them is committed to provide products of highest standards to the customers and ensure their maximum satisfaction.

Visual Arts-As Old as Civilization

For as long as man has been alive, he has observed the aesthetics and beauty of life. It seems that it is innate in us to create and change and this has been demonstrated throughout the ages. Even the cave man recreated his vision and told a story via stonewalls.

All art is a communication! The artist is creating his/her vision via any artistic outlet such as drawing, painting, sculptures, photography, graphic design or filmmaking etc.

It’s any art we see! The natural landscape is a powerful tool artists have used throughout time. We seem to want to recreate what we are looking at and at the same time change it to put our own nuances and character into it.

Art is not limited to drawing, painting, sculptures etc. There are the living visual arts such as the painstaking shaping of the Bonsai tree or creating the next beautiful hybrid rose. We started with the incredibly gorgeous vintage rose and now we literally have hundreds of different kinds of roses in various sizes, colors and fragrance.

Dancing, figure skating, gymnastics, ballet, and even acting are also considered visual art forms.

You are basically taking something that has been done before, or a piece of life, and are making it new by changing or adding your own character to the piece. That’s all imagination is!

Just in the 20th century alone we have created new forms of art such as art nouveau, pop art, ethnic art to name a few. The subject of art is so vast that there is literally no ceiling to creativity and that is what makes this subject so incredibly interesting.

5 Effective Ways to Reduce Field Service Costs

There are five ways an organization can reduce their cost of field operations and delight the customers at the same time.

1. Go Mobile:
According to a recent Mobile Analytics Report released by Citrix, the total number of enterprise mobile devices worldwide had increased by 72% last year. Without mobility, service organizations can’t overcome some of the critical challenges like lack of real-time information, reduction in productivity, profitability and overall customer satisfaction. Customers, service managers, and field technicians can effectively use a single mobile platform for raising a case, managing work orders and invoices and get a real-time visibility of field support processes. Developing a customized app can streamline the workforce and push the productivity even further. Internet connection is mandatory to get the real-time visibility through mobile.

2. Minimizing fuel cost:
Fuel price is increasing every year globally. Every time a field technician covers longer distance, organizations have to bear the cost of fuel which reduces the profitability. With map integration, technicians can prioritize tasks based on distance, which helps to cut down on fuel costs. In a day, field technicians have to visit multiple places depending on the task assigned by service managers. Map integration not only helps field technicians to track the locations but also it helps customer and service managers to track the particular technician on the field as well. Map intelligence makes a big difference in travel optimization and cost reduction.

3. Knowledgebase integration:
It’s quite possible that field technicians may not be aware of a particular issue every time raised by any customer. Any unresolved issue generally leads to lower customer satisfaction. Organizations should integrate a knowledge base with the present application to look at similar issues and see how they were resolved. This knowledge base can be enriched every time when technicians face a critical and unique case and share their experience in the portal. Parallelly, customers can also have access to the knowledge base which helps the customer to resolve the less critical cases by themselves. It eventually leads to the reduction of service requests and overall cost.

4. Parts Management:
Effective parts management also plays a crucial role while it comes to the reduction of costs and productivity improvement. Most of the spare parts used in the day to day field service are quite expensive. A parts management application integrated with the current application can help organizations to enlist the relevant parts related to the particular products. It can also help to get the list of available parts of the warehouse, enable the field technician with the right tools and skill required. A knowledgeable and skilful service technician makes all the difference when it comes to customer delight and ensures service department with high first-time fix rate.

5. Timely alerts and notifications:
Alerts and notifications feature should be there in service manager console of the particular application which organization is using currently. It can play a major role when it comes to cost reduction and overall customer satisfaction. A manager should be informed of the cases which are not been resolved or an SLA is not met. It should also notify technicians when a new task is assigned or the task priority is changed. It helps to save ample amount of time and increase the overall service efficiency.

The key to managing service operations effectively is to assign the right technician with the job. Mobility can help with faster issue resolution, reducing time and cost for the organization. Customized solutions with the consideration of the above factors can improve the response time. It creates a positive impact for service managers, technicians, customers and overall organization.

Find Your Success Sweet Spot!

Most people don’t show anyone their scars and bruises or share their “up to their eyeballs in the dirty stuff”, real and RAW stories of what the journey to success is sometimes like.

They usually reveal the rainbows and glitz of it instead.

The pretty and SHINY version.

When only the SHINY and glammed-up version, smelling like roses is revealed it seems off and PHONEY, like they’re disingenuous or hiding something.

And truth is an empowering act — because the Universe only works in the truth of the matter. So, while someone only shows mostly pretty and SHINY stuff she/he has one foot in a false reality and the other foot in some of the truth. The Universe only works in the truth of all matters. Truth be known the Universe led you to speak to this person because she/he has been through what you are struggling with and would share their solution, if she/he knew the truth of what you are experiencing.

That aside, Success comes wrapped up in something called ‘WORK’.

Are you resisting the idea of HARD work in your business or career?

The “Law of Attraction” doesn’t mean that successful people are sitting behind a mahogany desk all day and aren’t PUSHING themselves, breaking a sweat or putting out fires.

And when you resist HARD work you are keeping yourself from LEANING in and getting the dirty work done.

Are you believing the pretty and SHINY version of the Law of Attraction – that successful people had some lucky break or were especially talented or gifted in some magical way and were somehow omitted from the heavy TASK of working?

If so, accept my empathy for the misinformation!

You can decide to make a change and get to work and commit to your success no matter how difficult or afraid of failing you are, and no matter what – LEAN in and figure it out you need to do. You can adopts a ‘Do or die mode. Beast mode’.

That’s the real secret to success.

A persistent “I will figure it out AND WIN no matter what” attitude.

Frequently for some wild reason past clients came out of the woodwork and leave me beautiful grateful email messages and Facebook messages about their success BEYOND working with (some are clients who are from a year or two ago). I treasure each one as if it was the only grateful message I received.

I won’t mislead you that all people show up to work with a committed “all-in” attitude. Many have bought into the ‘secret’ as a magic fix. They are sorely disillusioned when they didn’t create their magical success. Then, I am the one to dispel the myth. I need to help them to Turn On, Tune In and Tap In to the depths of their strength and courage to persevere and do the HARD work.

Somewhere hidden in the recesses of your “contract” is an often overlooked fine-print statement that is quite easily forgotten: The party of the first part (you) to the party of the second part (the Universe), you hereby agree that according to the messages you send out to the Universe, so you shall reap.” This phenomenon is written in the Bible, Galatians VI (King James Version), “Whatsoever a man soweth, that shall he also reap.”

Did you know that every person who has created financial freedom has one or more mentors. Ask Elon Musk, Bill Gates, Warren Buffet, Sir Richard Branson, Oprah Winfrey, Madam C. J. Walker, first female, self-made millionaire, other self-made female millionaires–Meg Whitman, former eBay owner, first CEO for a hi-tech company, Hewlett-Packard, Beyoncé Knowles, pop singer, Danielle Steele, romance author, Taylor Swift, singer/songwriter, Diane von Furstenberg, clothes designer, and Judge, Judy Shiendlin, TV personality.

Together, we developed a plan, and they fought their own demons and WON.

They strapped their grown-up shoes on when the going got hard, leaned in and embraced new ways of being, discovered new found confidence, stepped beyond their comfort zone, and WON.

And they keep on winning long after their initial mentoring work is over.

Anyway…

If you’re interested in doing the work and committing to your success (because there is no success without commitment) book a call and allow me to assist you to create your success and Financial Freedom.